# Evermore Life Brand Kit

Version 1.1.1 · released 2026-09-11

This package is the production source of truth for the Evermore Life identity.
The original Evermore Life dimensional script lockup is preserved from the
approved transparent artwork. It is intentionally not retraced or redesigned.
The standalone tree is recovered from the complete high-resolution emblem so
its canopy and infinity roots are no longer cropped, and its SVG variants are
true vector paths.

## Core identity

- Primary tagline: **Your legacy moves on.**
- Supporting line: **Be there evermore.**
- Recruiting line: **Build with purpose. Protect families. Grow into leadership.**
- Display type: Playfair Display (Georgia fallback)
- Body and interface type: Inter (Segoe UI / Arial fallback)

## Usage

- Use the gold lockup on navy or other sufficiently dark, quiet backgrounds.
- Use the light-surface presentation file on parchment and white backgrounds.
- Keep clear space around the logo equal to the height of the capital “L” in Life.
- Minimum digital width: 220px for the horizontal lockup; 48px for the tree mark.
- Never stretch, rotate, redraw, crop, recolor, outline, or add effects to the logo.
- Do not place the mark over faces, high-detail photography, or low-contrast areas.
- Keep product language accurate. Never imply guaranteed eligibility, pricing, approval, or benefits.
- Preview platform artwork in its final destination before publication.

See `asset-manifest.json`, `brand-tokens.json`, and `social-specs.json` for machine-readable guidance.